GALLERY 874 SET TO LAUNCH (1/15/15)
"Our
gallery will be crashing the Atlanta Art Scene," laughed Scott Richter,
Co-Owner of West Midtown's hottest new art space, Gallery 874 "...this
is more than pretty pictures, the paintings contain a message."
Freshly
back from Art Basel/Art Miami, Richter said the reason for his trip was
'exploratory'. Basically, he was in Miami looking for new artists for
his gallery space in West Midtown.
"Art Basel was mostly
early 20th century art, or mid-century works by the established
masters. Most of this stuff goes for millions of dollars," he said.
In fact Art Basel proper exists to target collectors and people
interested in investment art. "On our search, we were looking for the
up and coming artists," said Richter. "We found Art Miami was a better
venue."
Richter explained that artists at Art Miami
that could explain their work were more appealing. "That was what was
so overwhelming about the new art," said Richter "...it made the trip
memorial and I was impressed with the artists that could express---in
words---an explanation of their artwork."
The
difference in the new Gallery 874 will be in the education of the
attendee. "Videos will explain the shows, why the theme and artists
were chosen." Most important, Richter said that you will leave with an
understanding of the art.
"Many times, I visit a
gallery and inquire as to the meaning of the pieces. One in particular
was $40,000 yet no one in the gallery could tell me about the art. Why
was it so pricey? Was the artist famous? I want to change this with
Gallery 874," says Richter.
The gallery is beautiful
and expansive. Richter chose the area because of the incredible
development occurring in West Midtown. "We're aiming to be different,
and we're partnering with galleries in New York, Los Angeles and other
cities to find great artists for the exhibit space," said Richter,
"...you're going to be amazed at the impeccable art, message and entire
experience."
Gallery 874 will be opening in early Spring of 2015, located at 874 Joseph E Lowery Blvd NW. Visit
www.gallery874.com for details.
---Ray Macon
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